Digital Marketing is considered as one of the most fascinating careers today and the number of people joining this route is increasing every day. No matter if you are an individual creator or if you are a brand, everyone needs marketing. When we think about marketing then the most fruitful marketing today is considered as social media marketing.
We met a professional digital marketer Anubhav Belwal who has worked with various big firms and has helped them to grow their consumer base as well as their public relations. He now serves as an individual consultant and helps individual influencers and brands with digital marketing. We asked him about what are the major points which one must check if they want to establish a brand digitally. He shared some of his tried and tested strategies with us that has helped various brands and individuals to grow their digital significance.
1. Decide your brand identity:
Clarity is crucial for digital marketing. You need to know what exactly you are planning to give to the world. You need to be authentic and genuine for everything and make sure you don’t have many similarities with your rivals. Because any similarity might lead to misconceptions by the audience that you might have copied it from them.
Be original and make sure that you are able to express the difference that you have from others. If you can’t stand out then you’ll be lost in the crowd hence building an authentic image always compliments digital marketing.
2. Define your target audience:
Subdivide the market into various segments having the same characteristics and then focus your digital marketing efforts on the section which closely relates to your product or service.
The market as a whole is huge and figuring out the part which you will be able to serve well is crucial. It takes a lot of effort to pitch your specialities somewhere so, it is better to keep it sure that wherever you put your blood and sweat should be the right place. You can’t approach baby food to pet lovers just because they are looking for some food for their pets. Be as specific as you can because the more you’ll narrow it down, the better results you’ll see for your digital marketing campaign.
3. Solve their problems for free:
Keeping in touch with your followers no matter how less or more they are in numbers is always crucial. It makes them feel important and well attended. It is very essential to keep your followers happy because they’ll be the first ones to be your customer of whatever product or service you’ll offer them.
Tell them your story, guide them if they want to get something done, listen to their issues related to their growth and try to suggest them solutions and all for free. It won’t cost you anything rather than time and that time you’ll spend this way will turn out to be a great investment for you.
4. Keep an eye on your rivals:
The world is a market and it is endless. It is important to understand that you will have your share only if you are willing to walk those extra miles for it. And this requires keeping a track on your competitors as well. It is important to know the level of competition you are facing and what your rivals are doing.
This will help you in better learning and understanding. The more you analyse your rival’s products and services the better you’ll make yours because you’ll serve it with a difference. Digital marketing is an ever-evolving sector and the rivalries are big. For a single product today there are at least 10 different brands fighting. Analysis of your competitor’s work can be really helpful in keeping a difference and being more authentic.
5. Digital Marketing is about focusing on values:
In the end, nothing can beat quality. There are plenty of brands that make mobile phones, smartwatches and other electronics but yet Apple is the most expensive yet everyone’s favourite. Ever wondered why?
It is because of the quality they have. You can find similar features as the iPhone on any other smartphone brand and possibly in the price 50% less than iPhones’ price. But they fail to give the quality and class Apple gives. This quality and class is something that famous brands add in your life when you buy their product. So, this is the most effective and profitable approach in digital marketing because followers are a by-product of quality content. So, make sure that your campaign adds some values in people’s life.
So, now when you have an expert’s advice on the proper approach to follow to grow as an individual or as a brand in the digital world, we hope we are able to add some value to your day with this. Digital Marketing is the most effective way of market your product or service and so far in 2020, this is the only marketing sector that has performed outstandingly.
So, now as you are equipped with some good knowledge about digital marketing, why don’t you start your journey right away.